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Why does TD Bank need Regis and Kelly?

September 6, 2010 5 comments

You know, I always used to think that a celebrity sponsorship actually meant something.   If you have a celebrity backing up your product or service means something; It means you must be a good product or service.  Right?

I mean, if a celebrity is sponsoring a product, it makes me want to buy it or be a part of it, or does it?

The way a celebrity represents the company actually means so much to me as a consumer.  If a celebrity actually looks like he’s reading lines from a given script, is not too enthusiastic about the product and if he/she or them feel like “sell outs”  I can always tell. Because it always comes off in their appearance.

The first commercial for TD Banks that made Kelly Ripa actually look like she was reading such a long winded “they are so great speech” made me realize something, she didn’t seem to believe what she was saying, but TD Banks needed her to say it.  They ofcourse paid her to say it. So does that give credibility to TD Banks?

When I worked with a company a while back who happened to hire Joe Montana to represent us at a trade show. Considering the company actually failed to have good practices, made me realize the old truth that money talks to these celebrities and it doesn’t matter whether or not the company is good or not.

Celebrity representation does not actually mean much of anything to me today.

Whether celebrities believe in a product or not, money talks and if the check meets their wants, they will say what you want them to say, when you want them to say it.

Now I don’t shun this to every celebrity sponsorship, I am a big lover of FRS energy drinks and do actually believe Lance Armstrong drinks it because it makes sense for him to.  But I tried FRS because of their offer and after reading they have a multitude of athletes that actually use their product.  Although Lance Armstrong is the main face, they have multiple fans of their healthy energy product.

The crazy thing is now everytime I see a TD BANK commercial with Kelly Ripa, I actually think that bank ‘needs’ a celebrity sponsorship, because they are just not capable of earning their “quality customer service”  reputation without her.

The common people are the proof.  I believe the common person.

The fact of the matter is, money talks and celebrity’s do not always do their due diligence to see whether or not the company they are representing actually is a quality company that they believe in.

Do you actually think Kelly Ripa even has a bank account at TD Bank?  The answer is probably not.

Advertising and Branding has alot to do with who you can pay to represent your product, but quality can often fail.  Do not be fooled to thinking because a celebrity is sponsoring this product or service it actually means something. Today, it means absolutely nothing. Any company can hire an array of celebrities by going through their agents.

So it makes you think.

If you have a TD Bank account and either love or hate them please let me know in a comment below.  I’d rather get the facts from the common person and I would believe you any day of the week before I believe a celebrity.

So ‘I Vote’ TD Bank commercials thumbs down, whoever their ad agency is, needs to be changed, I truly believe they are doing more harm then good, since it all looks so apparently scripted out.

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