Business Plan Table of Contents

Table of Contents

1.0 Executive Summary

1.1 Objectives
1.2 Mission
1.3 Start-up Summary
1.4 Company Ownership
1.5 Company Location

2.0 Products and Services

2.1 Product and Service Description

3.0 Market Analysis Summary

3.1 Market Segmentation
3.2 Market Needs
3.3 Industry Analysis
3.4 Competitive Comparison

4.0 Strategy and Implementation Summary

4.1 Competitive Edge
4.2 Marketing Strategy
4.2.1 Internet Strategy

5.0 Management Summary

5.1 Personnel Plan

6.0 Financial Plan

6.1 Sales Forecast
6.2 Break-even Analysis
6.3 Projected Profit and Loss
6.4 Projected Cash Flow
6.5 Projected Balance Sheet
6.6 Sensitivity Analysis

Appendix

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